Announcing our first ever contest on our Facebook page. Simple to enter and you could win a bundle of Graphic Zen designed t-shirts. Simply click this link to enter and Like us on Facebook!
The latest logo designed by Graphic Zen for PopFury.com. PopFury is a review/opinion site dedicated to art, music, design, film, food & spirits, technology, and video games. We are also working on the website design for this project, which is scheduled to launch August 1. UPDATE: Site is now live at www.popfury.com.
Our goal was to create a logo that conveyed “anger/frustration” in a playful way, and per our usual goal, crossover to a variety of medium (print, web, t-shirts, etc.)
Note: PopFury has already created a basic CafePress store – located at www.cafepress.com/popfury.
Adding to the design brand by offering Graphic Zen designed items. Shown here is this Graphic Zen designed t-shirt – for “Supergenius Industries”. We draw inspiration from classic Looney Tunes cartoons, cult movies and the silly and strange. We’ve added a few more designs to the collection and you can check them out by clicking here.
Your logo is an extension of your brand – a communication tool to identify your company to clients. So, it should be able to capture and reflect the nature of your business at its most basic level. Identity and reputation (which is defined by your customers) should be taken into consideration also.
As a reflection of your company, the designer’s objective should be to design a logo with a professional touch because it is what creates the initial impression on the mind of the consumers. These first impressions are almost always impossible to undo, so you shouldn’t risk a mediocre design.
As simple as it may sound, designing a logo is an intricate process, which is why you need a professional to help realize and conceptualize a workable logo solution. Among the elements that must be considered and combined effectively are colors, shapes, light, space, and type.
The Design Process
The logo design process involves gathering information about your company that will be utilized by the designer in coming up with the design. Here at Graphic Zen, we use a brainstorm session to sketch ideas as an essential step to take before jumping into the actual design process. It’s a refining process – we create initial drafts of the logo, and utilize design elements that will connect with your business identity. Once a logo concept is agreed upon and the final design is created, color, usage details, and business templates (calling card, letterhead, etc.) can be created.
As we go about our business of logo and web design, we occasionally receive calls from people asking about website redesign. If you own a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider:
Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. Make a list of the pros and cons of getting a redesign. You’ll likely find the core of what is lacking in your current site. Can it just be added to your existing site without a redesign? Cool, you just saved time and money.
On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned (or takes f-o-r-e-v-e-r to load). If this is your case, here are some points to ponder before doing a redesign.
Redesigning your website is like doing a remodel on a house. Your website loses its current identity (for the better or worse) and your regular visitors might not recognize your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.
Check out your competition. Notice I didn’t say copy your competition. You are different, so choose a different design. Can you incorporate certain similar elements like your competition’s website? Sure. But if you want to innovate, you gotta design. That goes for logo design too.
Oh wait, I never had it in the first place. So can I just call Google and ask them to send it over to me? That seems to be the impression one client had of us recently. Yeah, Graphic Zen and Google, we’re like this. Seriously….and all sarcastic snarkiness aside, that was an actual request of a client recently after we’d done some web design for them. They wanted a higher search engine ranking and suggested we “Just call Google and ask them.” I had to explain that just as they would not give out their company secrets, Google is not about to reveal theirs to anyone, let alone a great Boise web design company like us. Maybe someday Google’s formula will get out, just as the secret formula of Coca Cola is now out, but probably not before we catch Bigfoot and discover life on another planet. Now back to your regularly scheduled logo design channel.
[youtube width=”560″ height=”340″]//www.youtube.com/watch?v=uJ6BvCxAU2k[/youtube]
Finally got the video edited and up for those interested in seeing the Victory Viper logo we designed and painted on the Victory Charter School wall. Pretty cool to be able to “go big” with one of our designs. The project took two days to paint, for those keeping score at home. For those interested in the music, the song is “Tu Meri” by Asian Dub Foundation. Dig it.