We were contacted by GameTime International founder, Derrick Boles, in January of 2012 to discuss potential web and logo design projects. It was in a later meeting that Derrick presented his then-current logo, and asked if we could update it. Derrick was hesitant about doing a logo redesign, because he designed the original logo and as he phrased it, “It’s my baby!”
That’s understandable when clients are very close to the projects and design many of the beginning materials for their company.
We took Derrick’s vision for the future of his brand, and updated the logo with new colors and lettering, keeping in mind the variety of materials this would be used on: web, print materials, promotional materials, etc.
The result is a modern logo that will help brand GameTime International as it continues their mission of mentoring to children and young athletes.