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Willingham’s World Champion BBQ

April 26, 2021 by Rudy Vaughn

Oh man, do I love barbecue. To me, a good day is a pulled pork sandwich with BBQ sauce and slaw, with a good beer (optional). I don’t always have a beer with my BBQ – don’t judge me. So when the chance came to do a brand refresh and a new website for Willingham’s World Champion BBQ, of course, I said yes. Based in Memphis, Tennessee, Willingham’s has been making barbecue sauces and rubs for over 40 years and winning major BBQ competitions as well. The new logo design reflects the winning history of the brand and is designed to work on all packaging, bottles, t-shirts and other merchandise. The website has a cleaner look and features an easier ordering process. If you’re a fan of barbecue and love to cook, I urge you to give Willingham’s a try – you won’t be disappointed.

Categories Business Brand, Logo, Web Design Leave a comment

SteinCraft Logo Project

March 12, 2020 by Rudy Vaughn

We just finished this new identity for a custom cultured marble and solid surface company in Idaho. We’re having fun creating the marketing message and strategy that will accompany the forthcoming website.

A great logo is just the first step in creating an all-around brand strategy that will attract clients, get them to engage with you and commit to buying your product or service. When you don’t have a plan for your marketing, you drain your resources and waste time and money.

If you’d like to see what we can design for you please contact us.

Categories Business Brand, Logo

Tu Es Belle Skin Studio Logo

November 15, 2019 by Rudy Vaughn

I had the pleasure of working with this new business out of Federal Way, Washington and creating their new logo. I’m often asked how I can collaborate with clients that I’ve never met “face-to-face”. Well, technology certainly helps with that – video conferencing, Skype, etc., but in this case, it was simply speaking a couple of times on the phone, the rest was communicated via email. Most importantly, the client did a great job of communicating in the early stages of the project. First, by filling out the logo questionnaire, and second, by communicating changes during the first two rounds of concept designs.

By listening to the client (and reading the answers provided in the questionnaire) it makes it easier to understand what the client wants to achieve. Then as a designer, it’s my job to interpret that into concepts that work across for all areas of the business. Super fun project and a great client to work with.

If you’d like to see what we can design for you please contact us.

Categories Business Brand, Logo

Hydro Drilling logo design

October 4, 2019September 30, 2019 by Rudy Vaughn

We recently created this identity for Hydro Drilling Company as they get ready to launch their new business. This was a simple type treatment utilizing color to achieve some depth and texture. Welcome to the business world Hydro Drilling! If you would like us to create a new identity for your business, please fill out an application and we’ll get in touch.

A logo is used for identification, not communication. A logo is the period at the end of the sentence. It’s not the sentence itself. – Sagi Haviv

Most clients need more than just a logo produced. Additional materials such as business cards, letterhead, signage, banners, and promotional materials need to be planned for when considering a logo. In addition, a brand or style guide should be considered so employees and vendors follow appropriate usage.

Categories Business Brand, Logo

Meridian Moves Logo Project

September 6, 2019September 6, 2019 by Rudy Vaughn

Super excited to reveal the new logo we designed for the Meridian Moves initiative, which is managed through the Meridian Library District. Meridian Moves is a city-wide health and wellness initiative, to encourage folks to move more.

The logo is designed to represent the physical and active movement of the citizens of Meridian. It was a great experience collaborating with the project committee at the Meridian Library District. If you live in Meridian and haven’t been to the main library branch on Cherry Lane, you should definitely stop in. It’s so full of people and energy that I’m excited to see where they take the Meridian Moves project.

Categories Fun, Graphic Design, Logo

Meridian Chamber of Commerce Website Project

September 6, 2019November 20, 2017 by Rudy Vaughn

And alongside the newly launched Choose Meridian project, Graphic Zen also completed the redesign of the Meridian Chamber of Commerce website. This is continuing with the goal of the Chamber’s 5-year plan, and one step of that was completed a couple of years ago when we created the new logo for the Chamber. This new website continues with the branding elements that were created with the new logo and is a cleaner and easier to navigate site than the previous version. It also integrates with the Chamber’s member management software (Chamber Master) so that the Chamber staff can continue to utilize that software without having to reinvent the wheel and learn something new. Additional info and images about the project can be found at this link.

Categories Business Brand, Creative Process, Graphic Software, Logo, Web Design

Choose Meridian Logo and Website Project

September 6, 2019November 20, 2017 by Rudy Vaughn

Welcome to the interwebs Choose Meridian! This project was a logo and website to benefit the Meridian Chamber of Commerce and the City of Meridian, Idaho. We collaborated with the Meridian Chamber of Commerce to create an identity that would complement the Chamber brand identity we designed a couple of years ago. The goal of the website is to be a tourist/relocation resource that showcases the tourist attractions and events that are in Meridian and also details the resources that are of interest to businesses and families that might be looking to relocated to Meridian. School information, hotels, rental and real estate information are all located in an easy to navigate website. You can check out more about the project at this link.

Categories Business Brand, Creative Process, Graphic Software, Logo, Web Design
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