FAQ

We've had quite a few questions over the years on how we create things,
so we assembled this FAQ section below. If you still have a question, drop us a line.

How much do you charge to design a logo?

It varies depending on the type of customization you need. Logo design starts at $1500 and our average is around $2,500-$5,000. Research, concepts, font research/custom designed fonts, illustrations, and brand style guides all contribute to the time it will take to create your logo.  Our goal is to provide you with a  logo design that will help build your brand and define your company for years to come. Based on the information you provide to us in an interview, we’ll conduct research into your competition, and among other things, help determine the correct color palette for your business.

Such and such charges less. Can you match them?

“A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost.”
— WIKIPEDIA

Just as a client chooses the designer, the designer also chooses the client. It’s up to the designer to work with those who value the service provided.

Do I receive a proof of the logo concept?

All clients will receive a PDF file of the initial design concepts. The number of designs you receive depends upon the design brief and project agreement.

Do I receive the original artwork? What file format do you provide?

Yes, the original artwork for your project is yours once the project is completed and final payment is received. We usually provide completed projects in .eps (Encapsulated Postscript) format. Your logo will be in vector format so that it can be scaled without a loss of quality. We can also provide .jpg, .png, .tif and other formats if needed.

How much do you charge to design a web site?

Again, that depends on the objectives and needs for your specific website. A basic business website might cost $3000 where a more custom designed site will cost more.

What is WordPress?

WordPress is a Content Management System that allows you to maintain the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection. WordPress sites currently make up about 25% of sites on the web.

What is a domain name?

A domain name is your address on the internet. Typically this would be something like www.yourcompany.com.

What is web hosting?

Web hosting is a service that allows your website to be viewed on the Internet. It’s basically a computer housed in a data center that runs your website and email.

Do you host websites?

No. However, if you would like to know who we use and why we chose them, read our blog post here.

Do you write the content for my site?

We don’t directly write your content, however if you need help with this we can put you in contact with a copywriter who specializes in writing for the web.

Do I receive a proof of my website?

For websites, we utilize a different process than logo or graphic design. You can see how we do that by clicking here.

Don’t I need to know HTML or something if I want to add pages?

No – that’s the great thing about WordPress! The look of your pages is controlled by the stylesheet. If you create a new page, it will look like the rest of your site, no coding necessary. Plus, we provide video tutorials to show you how.

What is SEO?

Search Engine Optimization is about getting your site higher in the results on search engines such as Google. We focus on building a site that has the best structure in place to get the best results. All our websites have basic SEO functionality in place. For ongoing SEO service (think of it like advertising) we will work with you to create an SEO strategy. Contact us for more details.

How do you accept payment?

We can accept payment by most major credit cards, cash, check and via PayPal. You do not need a PayPal account to pay us via PayPal.

How long will it take?

Each project is different and the time between proofs and revisions will vary based on many factors (size of company, committee reviews, receiving content from clients, etc.) Project timelines can range from three weeks to three months or longer.

Do you provide website training?

Yes, we provide all our clients with video training on maintaining their website.

Will you feature my design in your portfolio?

It’s possible. We reserve the right to feature your design on our website, but there is no guarantee that we will.

What is a design brief?

A design brief outlines the scope and ultimate goal of the design project. It provides the designer with the reference points necessary to focus on what you want to achieve from the project. Think of it similarly to house plans used by a contractor. The plans tell the contractor where to build the house, how many stories, types of material used, etc. The design brief is used by the designer as a guide so that your project is created to your satisfaction. The more details you can provide, the better the result.

Why do I need to complete the project application?

The project application provides the initial information we use to determine the scope of your project and a way to contact you if we have questions regarding your project. The more information you can provide at the beginning of the project, the easier it will be to achieve your objectives. If you have questions about what or why you need to provide information, feel free to contact us.

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