Logo Design – Graphic Zen

Logo & Identity Design

Your logo can communicate many things to your audience and is often the first point of visual contact that a prospective client or customer may have with your business & brand.

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Logo Case Studies

24 May

Oculus Underwriters

By Rudy Vaughn

Oculus provides insurance solutions for the small commercial market. We see insurance differently. Oculus combines data, analytics, technology, and underwriting expertise to deliver bespoke solutions for brokers and profit for their (re)insurers. Oculus’ experienced insurance professionals create expertly built products that benefit and protect consumer businesses. Oculus wanted a futuristic portal style icon incorporated into … Read more

30 Sep

Pro Ally

By Rudy Vaughn

ProAlly is dedicated to ensuring that Allied Health practitioners can choose to continue their practice. Their focus is the removal of obstacles preventing these crucial members of our healthcare industry from providing care to their patients. Their values are: Bravery – Using the courage to face situations as they are – not as we want … Read more

22 Jul

Wyvern Underwriters

By Rudy Vaughn

Wyvern Underwriters specializes in offering bespoke insurance solutions, complemented by a variety of flexible product options. Their commitment to superior customer service is underscored by a team of expert underwriters who collectively boast over 80 years of experience and in-depth product knowledge. We used a rounded serif font to compliment the old-world Irish Wyvern dragon … Read more

26 Apr

Willingham’s World Champion BBQ

By Rudy Vaughn

Oh man, do I love barbecue. To me, a good day is a pulled pork sandwich with BBQ sauce and slaw, with a good beer (optional). I don’t always have a beer with my BBQ – don’t judge me. So when the chance came to do a brand refresh and a new website for Willingham’s … Read more

20 Apr

Capital Matrix

By Rudy Vaughn

Capital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive. Capital Matrix wanted a new logo and website after almost 40 years of … Read more

15 Nov

Tu Es Belle Skin Studio Logo

By Rudy Vaughn

I had the pleasure of working with this new business out of Federal Way, Washington, and creating their new logo. I’m often asked how I can collaborate with clients that I’ve never met “face-to-face”. Well, technology certainly helps with that – video conferencing, Zoom, etc., but in this case, it was simply speaking a couple … Read more

21 Jan

Meridian Chamber of Commerce Logo

By Rudy Vaughn

I’m extremely proud that Graphic Zen was chosen to create the new brand identity for the Meridian Chamber of Commerce. The project was very rewarding to work on, as I live and work in the Meridian community, and love my city. After initial concepts were created about 4 months ago, and in conjunction with direction … Read more

What are the traits of a good logo?

1 It’s appropriate. It shouldn’t try to say a lot.
2 It's distinctive. Does it pass the doodle test?
3 It's simple. In order to be reproduced in a variety of sizes.
4 It isn’t about what you like or don’t like. It’s about what functions and works.
Bonus: can it pass the “slap on” test?

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