Logo & Identity Design

Your logo can communicate many things to your audience and is often the first point of visual contact that a prospective client or customer may have with your business & brand.

Logo Case Studies


Oculus Underwriters

Oculus provides insurance solutions for the small commercial market. We see insurance differently. Oculus combines data, analytics, technology, and underwriting expertise to deliver bespoke solutions for brokers and profit for their (re)insurers. Oculus’ experienced insurance professionals create expertly built products that benefit and protect consumer businesses. Oculus wanted a futuristic portal style icon incorporated into … Read more


Pro Ally

ProAlly is dedicated to ensuring that Allied Health practitioners can choose to continue their practice. Their focus is the removal of obstacles preventing these crucial members of our healthcare industry from providing care to their patients. Their values are: Bravery – Using the courage to face situations as they are – not as we want … Read more


Wyvern Underwriters

Wyvern Underwriters specializes in offering bespoke insurance solutions, complemented by a variety of flexible product options. Their commitment to superior customer service is underscored by a team of expert underwriters who collectively boast over 80 years of experience and in-depth product knowledge. We used a rounded serif font to compliment the old-world Irish Wyvern dragon … Read more


Capital Matrix

Capital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive. Capital Matrix wanted a new logo and website after almost 40 years of … Read more

What are the traits of a good logo?

  • 1 It’s appropriate. It shouldn’t try to say a lot.
  • 2 It's distinctive. Does it pass the doodle test?
  • 3 It's simple. In order to be reproduced in a variety of sizes.
  • 4 It isn’t about what you like or don’t like. It’s about what functions and works.
    Bonus: can it pass the “slap on” test?