Graphic Design – Graphic Zen

Meridian Moves Logo Project

September 6, 2019September 6, 2019 by Rudy Vaughn

Super excited to reveal the new logo we designed for the Meridian Moves initiative, which is managed through the Meridian Library District. Meridian Moves is a city-wide health and wellness initiative, to encourage folks to move more.

The logo is designed to represent the physical and active movement of the citizens of Meridian. It was a great experience collaborating with the project committee at the Meridian Library District. If you live in Meridian and haven’t been to the main library branch on Cherry Lane, you should definitely stop in. It’s so full of people and energy that I’m excited to see where they take the Meridian Moves project.

TallBoy and Daisy J

August 16, 2017November 9, 2016 by Rudy Vaughn

Just finished up a new logo for a blogger and adventure traveler: TallBoy and DaisyJ. This couple travels the U.S. and internationally on exciting mountain bike tours, and Daisy J loves to write about it. In her words,

Years ago when I was working long hours and filling my time with work hours instead of ‘anything other then work’ I found that I worried more, felt worn out and daily could feel my light within diminishing. I was not of much value to myself or anyone else. When I found time to stop and get quiet I heard a sweet, soft voice whisper, “Be true to yourself. Write more, express more, be adventurous and above all love more.”

My job was to create a new logo for her upcoming blog, something that showcased her love for the outdoors and mountain biking. Fun project, awesome client.

The Font Wall: I Love Typography

September 13, 2016September 12, 2016 by Rudy Vaughn

I am a font junkie, and I make no apologies for that.
http://ilovetypography.com/the-font-wall/

We’re Only Just Beginning To Understand How Color Impacts Users

August 25, 2016August 24, 2016 by Rudy Vaughn

https://www.fastcodesign.com/3063124/evidence/were-only-just-beginning-to-understand-how-color-impacts-users

The Iron Maidens

August 17, 2016May 11, 2016 by Rudy Vaughn

Last year we created a logo for Rock Canyon Amphitheater in Twin Falls, Idaho. This year we got to create a poster for one of their upcoming events, for an Iron Maiden tribute band. Now, you may be thinking, “Why would I go see an Iron Maiden tribute band?” I thought of a few different ways that I could describe the band to you, and the one that kept shouting loudest was a younger version of myself, say early 20’s. That version of me was shouting, “THIS IS SO COOL! THIS IS A BAND OF TALENTED HOT CHICKS THAT PLAY IRON MAIDEN!! HOW COOL IS THAT?!? Indeed, it is cool. The Iron Maidens can shred with the best of them, and on June 25 the city of Twin Falls will be rockin’. So if you’d like to treat your younger self to an Iron Maidens concert, I suggest that you get yourself over to www.rockcanyonamphitheater.com for tickets and more info. And if you want to check out the poster for the event, it’s there to the left, because I know that you read this before you looked at the poster, right?

Graphic Design: Meridian Writes Program Medal

May 3, 2016December 10, 2015 by Rudy Vaughn

Projects sometimes come with no set of guidelines or creative brief. I can be free to explore and develop concepts without feeling like I’m straying from a set of rules. That’s cool. This was the case with a recent project from the Meridian Library District, and their Meridian Writes program.

This program was created to highlight the talent and work from Meridian authors. Authors who live in the Meridian city limits or library boundary district can submit work for review by library staff. The staff will select three finalists and then ask select members of the Meridian community to choose a winner.

I initially started creating a traditional “medal” award type of graphic, complete with gold or silver accents and somewhere in the process I thought, “Why does it have to be round like a coin?” So after thinking about some shapes, I decided to go with something different, yet still “roundish”. For the center graphic, I experimented with different type styles and images, including a tree and the calligraphy nib you see here. I decided to add the digital-like element as part of the calligraphy pen to represent the fact that we now live in a digital age where books are often created and read via computer and tablet or phone, yet the art of writing began and still continues with putting pen to paper.

Of the five designs submitted, the Library choose the one you see here. I hope the participants of this new program continue to work and enjoy their creative craft, much like graphic designers do. 🙂

Logo Design: Dream Possible!

January 31, 2016November 30, 2015 by Rudy Vaughn

The latest client logo is for Jorene Batali, an Independent Scentsy Consultant. Scentsy is direct selling company that offers a variety of home and personal fragrance products, including scented wickless candles and decorative ceramic warmers, which together provide a safer alternative to burning wicked candles.

To create this logo I concentrated on a few core elements that Jorene suggested – bright colors, and her team name (Scentsy consultants and their downline, or team members, like to create unique and inspirational team names to distinguish themselves from other teams). Jorene’s team is known as Team “Dream Possible!” because she says when you dream your big goals, you should dream possible. In addition a butterfly was suggested as this is a personal symbol that holds importance to Jorene, because it symbolizes, change, growth, beauty, and freedom.

The butterfly icon/wings symbolize both the “dp” for her team name, “Dream Possible!” and can also be her initials, “JB”. This logo can support a wide range of colors, and still be identifiable, making it extremely flexible. As you can see by the sample images below, the logo can work as a single color logo, or as part of a multi-color design and is still effective. You can find out more about Scentsy by visiting Jorene’s website at https://jorene.scentsy.us/.