Creative Process

And alongside the newly launched Choose Meridian project, Graphic Zen also completed the redesign of the Meridian Chamber of Commerce website. This is continuing with the goal of the Chamber's 5-year plan, and one step of that was completed a couple of years ago when we created the new logo…

Welcome to the interwebs Choose Meridian! This project was a logo and website to benefit the Meridian Chamber of Commerce and the City of Meridian, Idaho. We collaborated with the Meridian Chamber of Commerce to create an identity that would complement the Chamber brand identity we designed a couple of…

https://www.fastcodesign.com/3063124/evidence/were-only-just-beginning-to-understand-how-color-impacts-users

Projects sometimes come with no set of guidelines or creative brief. I can be free to explore and develop concepts without feeling like I'm straying from a set of rules. That's cool. This was the case with a recent project from the Meridian Library District, and their Meridian Writes program.…

So you’ve got your company name for your business and are ready to meet with a designer to get all those logo ideas down on paper so you can launch your business to the world. Have you considered how important color is when establishing your brand/logo? You see, if you're…

I think it's amazing sometimes that people in the same line of work find themselves on a similar path. Kim Doyal, aka "The WordPress Chick" recently posted her manifesto after experiencing some "creative frustration" (my interpretation). She inspired me to create my own manifesto, which I've added here. It doesn't…

Was asked by a friend the other day over coffee how we get ideas for clients, or what is the process that leads us to create a design for the client. This quote below from Paul Rand is a great summary and description of what I sometimes call 'creating order…