I know, I know, it’s insurance. But hey, somebody’s got to do it, right? And if you need insurance wouldn’t you want to work with a company that looks out for you, finds you the best deal and does it at no cost to you? That’s what Insurers of Idaho does. They are an insurance broker that specializes in health care coverage for the state of Idaho, and they also specialize in helping you when it comes to dealing with insurance providers. We helped Insurers of Idaho create a cleaner, mobile responsive website that makes it easier for visitors to see what current insurance rates are for them, and to contact Insurers for a personalized health insurance quote. Check out the new site here.
Continuing work with a new client, and we just finished their new logo. Meet Stroth General, a commercial and residential contractor that is licensed in Idaho, Oregon, Washington, Utah and Colorado. In addition to the new logo we are in the process of building out a new website for them, which should be online by the first part of 2017. This project was typical of most logo design projects, in that after an their initial logo intake, we met to discuss needs, wants and desires. From there we created a few rounds of concepts, and the client selected one for refinement, which in this case was only minor color adjustments. After providing the finished logo, we began the process of building the site, which is currently in the development stage so if you happen to visit strothgeneral.com you’ll see a nice landing page that displays their new logo and contact information. If you’d like us to help build your new logo, please visit our logo page here.
Just finished up a new logo for a blogger and adventure traveler: TallBoy and DaisyJ. This couple travels the U.S. and internationally on exciting mountain bike tours, and Daisy J loves to write about it. In her words,
Years ago when I was working long hours and filling my time with work hours instead of ‘anything other then work’ I found that I worried more, felt worn out and daily could feel my light within diminishing. I was not of much value to myself or anyone else. When I found time to stop and get quiet I heard a sweet, soft voice whisper, “Be true to yourself. Write more, express more, be adventurous and above all love more.”
My job was to create a new logo for her upcoming blog, something that showcased her love for the outdoors and mountain biking. Fun project, awesome client.
Last year we created a logo for Rock Canyon Amphitheater in Twin Falls, Idaho. This year we got to create a poster for one of their upcoming events, for an Iron Maiden tribute band. Now, you may be thinking, “Why would I go see an Iron Maiden tribute band?” I thought of a few different ways that I could describe the band to you, and the one that kept shouting loudest was a younger version of myself, say early 20’s. That version of me was shouting, “THIS IS SO COOL! THIS IS A BAND OF TALENTED HOT CHICKS THAT PLAY IRON MAIDEN!! HOW COOL IS THAT?!? Indeed, it is cool. The Iron Maidens can shred with the best of them, and on June 25 the city of Twin Falls will be rockin’. So if you’d like to treat your younger self to an Iron Maidens concert, I suggest that you get yourself over to www.rockcanyonamphitheater.com for tickets and more info. And if you want to check out the poster for the event, it’s there to the left, because I know that you read this before you looked at the poster, right?
WordPress now powers about 25% of sites on the interwebs. Its ease of use, flexibility and power have made it a go-to choice for many business owners.
Do you have a WordPress website? Do you know a business owner with a WordPress website? Is your care plan up to date?
Yeah, your care plan. It’s no good having a shiny, new website that stops working for you because it gets hacked, or has outdated software. Or think of it this way, how much business (ahem, money!) would you lose if your site was down for a day? Three days? A week?
At Graphic Zen, we provide our Client Care Plans to business owners and individuals who care about the results of their website. These clients want to focus on their businesses and not the tasks of keeping a website updated.
So what do our plans provide? In addition to core CMS updates, security monitoring and backups:
- We provide and add value to your website.
- We provide support to you and your team to make sure your site is up-to-date and running.
- We help identify new projects for you so you can stay ahead of your competition
In addition, if you are on a client care plan we are able to offer strategy consulting on:
- Social Media Integration
- Google Analytics
- SEO/Content Marketing
- And more
You can find more information about our care plans (and share it with your friends), at: https://graphiczen.com/client-care-plans
Our latest project is done and live on the interwebs! Extremely grateful to the entire Nagel Foundation Board of Directors, for collaborating on the process of developing a new brand identity mark and website.
The Nagel Foundation story started with a German immigrant who bought a soda-water company for $700 in 1895 that serviced ten saloons in downtown Boise, and turned it into a thriving business.
In 2009 after the Nagel family sold their business, they established the Nagel Foundation with the mission to support human needs such as medical treatment, food needs, and youth education.
To read more about the project and view before and after images, visit the project page here: http://graphiczen.com/nagel-foundation/
Projects sometimes come with no set of guidelines or creative brief. I can be free to explore and develop concepts without feeling like I’m straying from a set of rules. That’s cool. This was the case with a recent project from the Meridian Library District, and their Meridian Writes program.
This program was created to highlight the talent and work from Meridian authors. Authors who live in the Meridian city limits or library boundary district can submit work for review by library staff. The staff will select three finalists and then ask select members of the Meridian community to choose a winner.
I initially started creating a traditional “medal” award type of graphic, complete with gold or silver accents and somewhere in the process I thought, “Why does it have to be round like a coin?” So after thinking about some shapes, I decided to go with something different, yet still “roundish”. For the center graphic, I experimented with different type styles and images, including a tree and the calligraphy nib you see here. I decided to add the digital-like element as part of the calligraphy pen to represent the fact that we now live in a digital age where books are often created and read via computer and tablet or phone, yet the art of writing began and still continues with putting pen to paper.
Of the five designs submitted, the Library choose the one you see here. I hope the participants of this new program continue to work and enjoy their creative craft, much like graphic designers do. 🙂