Oh man, do I love barbecue. To me, a good day is a pulled pork sandwich with BBQ sauce and slaw, with a good beer (optional). I don’t always have a beer with my BBQ – don’t judge me. So when the chance came to do a brand refresh and a new website for Willingham’s World Champion BBQ, of course, I said yes. Based in Memphis, Tennessee, Willingham’s has been making barbecue sauces and rubs for over 40 years and winning major BBQ competitions as well. The new logo design reflects the winning history of the brand and is designed to work on all packaging, bottles, t-shirts and other merchandise. The website has a cleaner look and features an easier ordering process. If you’re a fan of barbecue and love to cook, I urge you to give Willingham’s a try – you won’t be disappointed.
Web Design
One By One Foundation website redesign
We just launched the redesign of the One By One Foundation website (onebyonefoundation.org). This foundation has a three-tier goal; to heal the hearts, minds & spirits of individuals. From their mission statement: Our mission is to bring healing to Minds, Hearts and Spirits of others through sharing our passions. Our passions include healing Minds of impoverished and orphaned children in Ghana by providing support, education and vocational training; healing Hearts of at-risk and traumatized children through Interactive Animal Activities in Idaho; and healing Spirits through Kriya Yoga Meditation.
Along with the redesign of the site, we assisted with a rebrand, creating a more colorful and simple logo to represent their mission and ideals.
Here are before and after images of the site:


Meridian Chamber of Commerce Website Project
And alongside the newly launched Choose Meridian project, Graphic Zen also completed the redesign of the Meridian Chamber of Commerce website. This is continuing with the goal of the Chamber’s 5-year plan, and one step of that was completed a couple of years ago when we created the new logo for the Chamber. This new website continues with the branding elements that were created with the new logo and is a cleaner and easier to navigate site than the previous version. It also integrates with the Chamber’s member management software (Chamber Master) so that the Chamber staff can continue to utilize that software without having to reinvent the wheel and learn something new. Additional info and images about the project can be found at this link.
Choose Meridian Logo and Website Project
Welcome to the interwebs Choose Meridian! This project was a logo and website to benefit the Meridian Chamber of Commerce and the City of Meridian, Idaho. We collaborated with the Meridian Chamber of Commerce to create an identity that would complement the Chamber brand identity we designed a couple of years ago. The goal of the website is to be a tourist/relocation resource that showcases the tourist attractions and events that are in Meridian and also details the resources that are of interest to businesses and families that might be looking to relocated to Meridian. School information, hotels, rental and real estate information are all located in an easy to navigate website. You can check out more about the project at this link.
Insurers of Idaho website
I know, I know, it’s insurance. But hey, somebody’s got to do it, right? And if you need insurance wouldn’t you want to work with a company that looks out for you, finds you the best deal and does it at no cost to you? That’s what Insurers of Idaho does. They are an insurance broker that specializes in health care coverage for the state of Idaho, and they also specialize in helping you when it comes to dealing with insurance providers. We helped Insurers of Idaho create a cleaner, mobile responsive website that makes it easier for visitors to see what current insurance rates are for them, and to contact Insurers for a personalized health insurance quote. Check out the new site here.
Do you care? (About your website?)
WordPress now powers about 25% of sites on the interwebs. Its ease of use, flexibility and power have made it a go-to choice for many business owners.
Do you have a WordPress website? Do you know a business owner with a WordPress website? Is your care plan up to date?
Yeah, your care plan. It’s no good having a shiny, new website that stops working for you because it gets hacked, or has outdated software. Or think of it this way, how much business (ahem, money!) would you lose if your site was down for a day? Three days? A week?
At Graphic Zen, we provide our Client Care Plans to business owners and individuals who care about the results of their website. These clients want to focus on their businesses and not the tasks of keeping a website updated.
So what do our plans provide? In addition to core CMS updates, security monitoring and backups:
- We provide and add value to your website.
- We provide support to you and your team to make sure your site is up-to-date and running.
- We help identify new projects for you so you can stay ahead of your competition
In addition, if you are on a client care plan we are able to offer strategy consulting on:
- Social Media Integration
- YouTube/video
- Google Analytics
- SEO/Content Marketing
- And more
You can find more information about our care plans (and share it with your friends), at: https://graphiczen.com/client-care-plans
Nagel Foundation
Our latest project is done and live on the interwebs! Extremely grateful to the entire Nagel Foundation Board of Directors, for collaborating on the process of developing a new brand identity mark and website.
The Nagel Foundation story started with a German immigrant who bought a soda-water company for $700 in 1895 that serviced ten saloons in downtown Boise, and turned it into a thriving business.
In 2009 after the Nagel family sold their business, they established the Nagel Foundation with the mission to support human needs such as medical treatment, food needs, and youth education.
To read more about the project and view before and after images, visit the project page here: http://graphiczen.com/nagel-foundation/