Pro Ally

ProAlly is dedicated to ensuring that Allied Health practitioners can choose to continue their practice. Their focus is the removal of obstacles preventing these crucial members of our healthcare industry from providing care to their patients.

Their values are:

  • Bravery – Using the courage to face situations as they are – not as we want them to be
  • Rationality –Approaching problems with reason
  • Authenticity – Being true to ourselves and our values
  • Visionary – Looking ahead to the opportunities and obstacles in the future
  • Empathetic – Exercising a deliberate effort to understand others’ points of view

ProAlly wanted a logo that represented a shield but in an abstract fashion. We provided a few initial concepts, and after review, the client chose this almost finished design. After a few color adjustments, the client gave the final logo the green light, and we began the development of their website.

Capital Matrix

Capital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive.

Capital Matrix wanted a new logo and website after almost 40 years of using their past logo. I wanted to create a simple icon representing the large and small businesses they help. Through a process of sketching, I eventually settled on the three lines that represent an abstract 3d perspective of buildings. The client selected the green color as they wanted to move away from the gold and black colors.

One By One Foundation website redesign

We just launched the redesign of the One By One Foundation website ( This foundation has a three-tier goal; to heal the hearts, minds & spirits of individuals. From their mission statement: Our mission is to bring healing to Minds, Hearts and Spirits of others through sharing our passions.  Our passions include healing Minds of impoverished and orphaned children in Ghana by providing support, education and vocational training; healing Hearts of at-risk and traumatized children through Interactive Animal Activities in Idaho; and healing Spirits through Kriya Yoga Meditation.

Along with the redesign of the site, we assisted with a rebrand, creating a more colorful and simple logo to represent their mission and ideals.

Here are before and after images of the site:


Insurers of Idaho website

I know, I know, it’s insurance. But hey, somebody’s got to do it, right? And if you need insurance wouldn’t you want to work with a company that looks out for you, finds you the best deal and does it at no cost to you? That’s what Insurers of Idaho does. They are an insurance broker that specializes in health care coverage for the state of Idaho, and they also specialize in helping you when it comes to dealing with insurance providers. We helped Insurers of Idaho create a cleaner, mobile responsive website that makes it easier for visitors to see what current insurance rates are for them, and to contact Insurers for a personalized health insurance quote. Check out the new site here.