Recently completed a logo and website rebranding for Empower Boise, an experiential training and effectiveness seminar located in Boise, Idaho. Their old logo had many elements going on, and was intended to capture the story of the boy throwing starfish back into the ocean (if you don’t know the story you can look it up). Our job was to create a cleaner, more effective logo that would be used on their website and marketing materials. We chose a stronger font for “empower” and then incorporated the starfish into the “o” to create a cohesive logo that projects the image of “empowerment”. Take a look at the before and after, and if you’re interested in the training, visit www.empowerboise.com.