Logo design

Oculus Underwriters

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Oculus provides insurance solutions for the small commercial market. We see insurance differently. Oculus combines data, analytics, technology, and underwriting expertise to deliver bespoke solutions for brokers and profit for their (re)insurers. Oculus’ experienced insurance professionals create expertly built products that benefit and protect consumer businesses.

Oculus wanted a futuristic portal style icon incorporated into their logo. The logo looks good as a single color option and also has a color gradient version. Combined with the simple and clean typeface that was selected, the client was extremely happy with the outcome.

Pro Ally

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ProAlly is dedicated to ensuring that Allied Health practitioners can choose to continue their practice. Their focus is the removal of obstacles preventing these crucial members of our healthcare industry from providing care to their patients.

Their values are:

  • Bravery – Using the courage to face situations as they are – not as we want them to be
  • Rationality –Approaching problems with reason
  • Authenticity – Being true to ourselves and our values
  • Visionary – Looking ahead to the opportunities and obstacles in the future
  • Empathetic – Exercising a deliberate effort to understand others’ points of view

ProAlly wanted a logo that represented a shield but in an abstract fashion. We provided a few initial concepts, and after review, the client chose this almost finished design. After a few color adjustments, the client gave the final logo the green light, and we began the development of their website.

Wyvern Underwriters

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Wyvern-logoWyvern Underwriters specializes in offering bespoke insurance solutions, complemented by a variety of flexible product options. Their commitment to superior customer service is underscored by a team of expert underwriters who collectively boast over 80 years of experience and in-depth product knowledge.

We used a rounded serif font to compliment the old-world Irish Wyvern dragon crest.

Willingham’s World Champion BBQ

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Oh man, do I love barbecue. To me, a good day is a pulled pork sandwich with BBQ sauce and slaw, with a good beer (optional). I don’t always have a beer with my BBQ – don’t judge me. So when the chance came to do a brand refresh and a new website for Willingham’s World Champion BBQ, of course, I said yes. Based in Memphis, Tennessee, Willingham’s has been making barbecue sauces and rubs for over 40 years and winning major BBQ competitions as well. The new logo design reflects the winning history of the brand and is designed to work on all packaging, bottles, t-shirts and other merchandise. The website has a cleaner look and features an easier ordering process. If you’re a fan of barbecue and love to cook, I urge you to give Willingham’s a try – you won’t be disappointed.

Capital Matrix

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Capital_Matrix_logoCapital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive.

Capital Matrix wanted a new logo and website after almost 40 years of using their past logo. I wanted to create a simple icon representing the large and small businesses they help. Through a process of sketching, I eventually settled on the three lines that represent an abstract 3d perspective of buildings. The client selected the green color as they wanted to move away from the gold and black colors.

SteinCraft Logo Project

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We just finished this new identity for a custom cultured marble and solid surface company in Idaho. We’re having fun creating the marketing message and strategy that will accompany the forthcoming website.

A great logo is just the first step in creating an all-around brand strategy that will attract clients, get them to engage with you and commit to buying your product or service. When you don’t have a plan for your marketing, you drain your resources and waste time and money.

If you’d like to see what we can design for you please contact us.

Tu Es Belle Skin Studio Logo

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I had the pleasure of working with this new business out of Federal Way, Washington, and creating their new logo. I’m often asked how I can collaborate with clients that I’ve never met “face-to-face”. Well, technology certainly helps with that – video conferencing, Zoom, etc., but in this case, it was simply speaking a couple of times on the phone, the rest was communicated via email. Most importantly, the client did a great job of communicating in the early stages of the project. First, by filling out the logo questionnaire, and second, by communicating changes during the first two rounds of concept designs.

Listening to the client (and reading the answers provided in the questionnaire) makes it easier to understand what the client wants to achieve. Then, as a designer, it’s my job to interpret that into concepts that work across all areas of the business. Super fun project and a great client to work with.

If you’d like to see what we can design for you, please get in touch with us.

Hydro Drilling logo design

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We recently created this identity for Hydro Drilling Company as they get ready to launch their new business. This was a simple type treatment utilizing color to achieve some depth and texture. Welcome to the business world Hydro Drilling!

A logo is used for identification, not communication. A logo is the period at the end of the sentence. It’s not the sentence itself. – Sagi Haviv

Most clients need more than just a logo produced. Additional materials such as business cards, letterhead, signage, banners, and promotional materials need to be planned for when considering a logo. In addition, a brand or style guide should be considered so employees and vendors follow appropriate usage.

Meridian Moves Logo Project

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Super excited to reveal the new logo we designed for the Meridian Moves initiative, which is managed through the Meridian Library District. Meridian Moves is a city-wide health and wellness initiative, to encourage folks to move more.

The logo is designed to represent the physical and active movement of the citizens of Meridian. It was a great experience collaborating with the project committee at the Meridian Library District. If you live in Meridian and haven’t been to the main library branch on Cherry Lane, you should definitely stop in. It’s so full of people and energy that I’m excited to see where they take the Meridian Moves project.

Meridian Chamber of Commerce Website Project

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And alongside the newly launched Choose Meridian project, Graphic Zen also completed the redesign of the Meridian Chamber of Commerce website. This is continuing with the goal of the Chamber’s 5-year plan, and one step of that was completed a couple of years ago when we created the new logo for the Chamber. This new website continues with the branding elements that were created with the new logo and is a cleaner and easier to navigate site than the previous version. It also integrates with the Chamber’s member management software (Chamber Master) so that the Chamber staff can continue to utilize that software without having to reinvent the wheel and learn something new. Additional info and images about the project can be found at this link.

Choose Meridian Logo and Website Project

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Welcome to the interwebs Choose Meridian! This project was a logo and website to benefit the Meridian Chamber of Commerce and the City of Meridian, Idaho. We collaborated with the Meridian Chamber of Commerce to create an identity that would complement the Chamber brand identity we designed a couple of years ago. The goal of the website is to be a tourist/relocation resource that showcases the tourist attractions and events that are in Meridian and also details the resources that are of interest to businesses and families that might be looking to relocated to Meridian. School information, hotels, rental and real estate information are all located in an easy to navigate website. You can check out more about the project at this link.

Stroth General

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stroth-logoContinuing work with a new client, and we just finished their new logo. Meet Stroth General, a commercial and residential contractor that is licensed in Idaho, Oregon, Washington, Utah and Colorado. In addition to the new logo we are in the process of building out a new website for them, which should be online by the first part of 2017. This project was typical of most logo design projects, in that after an their initial logo intake, we met to discuss needs, wants and desires. From there we created a few rounds of concepts, and the client selected one for refinement, which in this case was only minor color adjustments.

TallBoy and Daisy J

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tallboy_daisy-j_final_round-300Just finished up a new logo for a blogger and adventure traveler: TallBoy and DaisyJ. This couple travels the U.S. and internationally on exciting mountain bike tours, and Daisy J loves to write about it. In her words,

Years ago when I was working long hours and filling my time with work hours instead of ‘anything other then work’ I found that I worried more, felt worn out and daily could feel my light within diminishing. I was not of much value to myself or anyone else. When I found time to stop and get quiet I heard a sweet, soft voice whisper, “Be true to yourself.  Write more, express more, be adventurous and above all love more.”

My job was to create a new logo for her upcoming blog, something that showcased her love for the outdoors and mountain biking. Fun project, awesome client.

Nagel Foundation

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Our latest project is done and live on the interwebs! Extremely grateful to the entire Nagel Foundation Board of Directors, for collaborating on the process of developing a new brand identity mark and website.

The Nagel Foundation story started with a German immigrant who bought a soda-water company for $700 in 1895 that serviced ten saloons in downtown Boise, and turned it into a thriving business.

In 2009 after the Nagel family sold their business, they established the Nagel Foundation with the mission to support human needs such as medical treatment, food needs, and youth education.