Project: Choose Meridian
Collaborate with the Meridian Chamber of Commerce to develop a new informational/tourist website to showcase all that the City of Meridian, Idaho has to offer. This site was built utilizing the WordPress platform.
The new site is designed to be an informational resource for tourists, as well as businesses and individuals/families that might be interested in moving to Meridian. Information includes tourist attractions, hotels, housing & rental availability, and school and medical information. This site will continue to grow as more features and informational categories are added.
A logo was also developed for Choose Meridian to complement the branding that was already in place for the Meridian Chamber of Commerce.
Choose Meridian website
Choose Meridian Logo
The Choose Meridian logo was designed to work alongside the Meridian Chamber of Commerce logo that we designed a couple of years ago. The color dots construct a simplified shape of the state of Idaho, and we used the state name in the logo to distinguish from the other Meridian cities that are in the U.S.
Working with Hagadone Digital out of Coeur d'Alene, Idaho, we also created some digital ads to be incorporated as part of a marketing campaign to direct visitors located primarily in the Pacific Northwest to visit the new website. Geotracking and pixel tracking were also utilized within this campaign.