Ass-what?

Okay, I must admit that I rarely pay attention to the drugs being marketed on television. The supposed cure for an ailment usually comes with a litany of side effects, many that seem worse than the original “problem”. I would love to design a logo and help craft a name for some of these drugs, as the manufacturers seem to shell out boatloads of money on such projects. I would have loved to have been in the meeting for this product:

aciphex

See, I was half-watching TV when the ad for this product came on and I heard “..blah, blah, blah, ass effects.” Excuse me? Ass-what?

For the treatment of acid reflux disease, Aciphex (yes, it’s pronounced “ass-effex” but sounds like “ass-effects” to me), brings to mind a whole buffet of side effects. None too pretty either. For those that suffer from this, I sympathize – I really do. It’s still funny though.

The Food Network

Or should I say “The Fewd Network”? Appears they are working the staff too hard, or they don’t hold the production staff to the same exacting ‘You’ve got to get this right’ mentality that I see being preached on The Next Food Network Star. Don’t get me wrong – I love the Food Network. It’s the most watched channel in my TV lineup.

However, while watching the show ‘The Best Thing I Ever Ate: BBQ’ last night, I caught this typo.
food oopsNo, it’s not a photoshop – I even DVR’d the episode to make sure I was seeing what I thought I caught the first time. Sure enough, someone at The Food Network made an oops with the word ‘restaurant’. Now fix it and go grill me up something Bobby Filet. 🙂

Oh, coming soon – the Graphic Zen sledge on the Food Network logo. Stay tuned.

Thought for designers (& business owners)

Attention entrepreneurs/business owners: what business are you in? Attended a great business seminar today and was asked that question by one of the speakers. If you answered, “I’m in _____ business”, chances are that you are not as successful as you should be. The speaker challenged us to think that we were all in the “people business”. We need people (clients/customers) to survive and excel in our business. How we treat (service) those clients determines our success and growth as a business. Basic maybe, but true. What say you?

Marathon..and on…and on.

Training continues for the Seattle RNR Marathon. Did 14 miles last Saturday and came to the realization that this is eating up a lot of life. Eat, run, sleep. Occasionally get some work in. How you runners do it? Going to try tweaking the diet a bit to gain some energy for the long runs. Now back to Top Gear, a proper show about driving (mostly) proper cars – not running 26.2 bloody miles.

Who’s afraid of a little girl?

Not you? Then I suggest you watch a Japanese movie called “Pray”. It will give you the screamin’ heebie jeebies. Some of the last few big “horror hits” in the U.S. were actually remakes of Japanese horror films – “The Ring” for example. I actually find the Japanese version scarier. Not sure why I’m posting this in April instead of October – just a random sledge thought I guess.