Logo Design
At Graphic Zen, we understand that a logo is more than just a visual mark—it's the foundation of your brand identity. A professionally designed logo communicates your business values, builds credibility, and sets you apart from competitors. It creates an immediate and lasting impression, conveying trust and professionalism to your customers. Investing in a custom logo from our agency ensures that your brand reflects the uniqueness of your business, resonates with your target audience, and stands strong in an ever-competitive market. Let us help you create a logo that not only looks great but also drives your business forward.
Why a Professional Logo is the Key to Your Brand's Success.
WE LOVE LOGO DESIGN
First Impressions Matter:
Your logo is often the first interaction potential customers have with your brand. A professionally designed logo instantly communicates credibility, professionalism, and trust. It's not just an image—it's your brand's identity condensed into one powerful symbol, making it easier for customers to remember and recognize you.
Sets You Apart from the Competition:
In a crowded marketplace, standing out is crucial. A well-designed logo helps differentiate your business from competitors by visually communicating your brand's unique personality, values, and strengths. Whether through clever design, color schemes, or typography, a good logo ensures you're memorable and appealing to your target audience.
Builds Brand Loyalty and Recognition:
Consistency is key to brand loyalty, and a strong logo is the cornerstone of a consistent brand identity. Over time, a recognizable logo helps customers identify your brand across various touchpoints—whether on your website, social media, or product packaging—fostering a sense of trust and loyalty that keeps customers coming back.
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By Rudy Vaughn
May 24, 2023
Oculus provides insurance solutions for the small commercial market. We see insurance differently. Oculus combines data, analytics, technology, and underwriting expertise to deliver bespoke solutions for brokers and profit for their (re)insurers. Oculus’ experienced insurance professionals create expertly built products that benefit and protect consumer businesses. Oculus wanted a futuristic portal style icon incorporated into their logo. The logo looks…By Rudy Vaughn
September 30, 2022
ProAlly is dedicated to ensuring that Allied Health practitioners can choose to continue their practice. Their focus is the removal of obstacles preventing these crucial members of our healthcare industry from providing care to their patients. Their values are: Bravery – Using the courage to face situations as they are – not as we want them to be Rationality –Approaching…By Rudy Vaughn
July 22, 2022
Wyvern Underwriters specializes in offering bespoke insurance solutions, complemented by a variety of flexible product options. Their commitment to superior customer service is underscored by a team of expert underwriters who collectively boast over 80 years of experience and in-depth product knowledge. We used a rounded serif font to compliment the old-world Irish Wyvern dragon crest.By Rudy Vaughn
April 26, 2021
Oh man, do I love barbecue. To me, a good day is a pulled pork sandwich with BBQ sauce and slaw, with a good beer (optional). I don't always have a beer with my BBQ - don't judge me. So when the chance came to do a brand refresh and a new website for Willingham's World Champion BBQ, of course,…By Rudy Vaughn
April 20, 2021
Capital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive. Capital Matrix wanted a new logo and website after almost 40 years of using their past logo. I…
By Rudy Vaughn
March 12, 2020
We just finished this new identity for a custom cultured marble and solid surface company in Idaho. We're having fun creating the marketing message and strategy that will accompany the forthcoming website. A great logo is just the first step in creating an all-around brand strategy that will attract clients, get them to engage with you and commit to buying…By Rudy Vaughn
November 15, 2019
I had the pleasure of working with this new business out of Federal Way, Washington, and creating their new logo. I'm often asked how I can collaborate with clients that I've never met "face-to-face". Well, technology certainly helps with that - video conferencing, Zoom, etc., but in this case, it was simply speaking a couple of times on the phone,…By Rudy Vaughn
September 30, 2019
We recently created this identity for Hydro Drilling Company as they get ready to launch their new business. This was a simple type treatment utilizing color to achieve some depth and texture. Welcome to the business world Hydro Drilling! If you would like us to create a new identity for your business, please fill out an application and we'll get…By Rudy Vaughn
September 6, 2019
Super excited to reveal the new logo we designed for the Meridian Moves initiative, which is managed through the Meridian Library District. Meridian Moves is a city-wide health and wellness initiative, to encourage folks to move more. The logo is designed to represent the physical and active movement of the citizens of Meridian. It was a great experience collaborating with…
By Rudy Vaughn
November 20, 2017
And alongside the newly launched Choose Meridian project, Graphic Zen also completed the redesign of the Meridian Chamber of Commerce website. This is continuing with the goal of the Chamber's 5-year plan, and one step of that was completed a couple of years ago when we created the new logo for the Chamber. This new website continues with the branding…
By Rudy Vaughn
November 20, 2017
Welcome to the interwebs Choose Meridian! This project was a logo and website to benefit the Meridian Chamber of Commerce and the City of Meridian, Idaho. We collaborated with the Meridian Chamber of Commerce to create an identity that would complement the Chamber brand identity we designed a couple of years ago. The goal of the website is to be…By Rudy Vaughn
December 15, 2016
Continuing work with a new client, and we just finished their new logo. Meet Stroth General, a commercial and residential contractor that is licensed in Idaho, Oregon, Washington, Utah and Colorado. In addition to the new logo we are in the process of building out a new website for them, which should be online by the first part of 2017.…By Rudy Vaughn
November 9, 2016
Just finished up a new logo for a blogger and adventure traveler: TallBoy and DaisyJ. This couple travels the U.S. and internationally on exciting mountain bike tours, and Daisy J loves to write about it. In her words, Years ago when I was working long hours and filling my time with work hours instead of ‘anything other then work’ I…By Rudy Vaughn
February 14, 2016
Our latest project is done and live on the interwebs! Extremely grateful to the entire Nagel Foundation Board of Directors, for collaborating on the process of developing a new brand identity mark and website. The Nagel Foundation story started with a German immigrant who bought a soda-water company for $700 in 1895 that serviced ten saloons in downtown Boise, and…
