Your logo is an extension of your brand – a communication tool to identify your company to clients. So, it should be able to capture and reflect the nature of your business at its most basic level. Identity and reputation (which is defined by your customers) should be taken into consideration also.
As a reflection of your company, the designer’s objective should be to design a logo with a professional touch because it is what creates the initial impression on the mind of the consumers. These first impressions are almost always impossible to undo, so you shouldn’t risk a mediocre design.
As simple as it may sound, designing a logo is an intricate process, which is why you need a professional to help realize and conceptualize a workable logo solution. Among the elements that must be considered and combined effectively are colors, shapes, light, space, and type.
The Design Process
The logo design process involves gathering information about your company that will be utilized by the designer in coming up with the design. Here at Graphic Zen, we use a brainstorm session to sketch ideas as an essential step to take before jumping into the actual design process. It’s a refining process – we create initial drafts of the logo, and utilize design elements that will connect with your business identity. Once a logo concept is agreed upon and the final design is created, color, usage details, and business templates (calling card, letterhead, etc.) can be created.