Capital Matrix

Capital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive.

Capital Matrix wanted a new logo and website after almost 40 years of using their past logo. I wanted to create a simple icon representing the large and small businesses they help. Through a process of sketching, I eventually settled on the three lines that represent an abstract 3d perspective of buildings. The client selected the green color as they wanted to move away from the gold and black colors.