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So you’ve got your company name for your business and are ready to meet with a designer to get all those logo ideas down on paper so you can launch your business to the world.
Have you considered how important color is when establishing your brand/logo?
You see, if you’re in a competitive industry (and you are), then what color your competition uses for their brand should influence what color you use. You certainly don’t want to use the same color for your logo, because you want to differentiate yourself from your competition.
Let’s use cell phone service as an example. This is a fast paced and very competitive industry that is vying for the attention of the consumer. Here are some of the major players and their colors:
Can you imagine how confused or conflicted consumers would be if these companies all used the same colors? Now, I’m not saying that choosing a color will make or break your business, but you do want to start off on the right foot.
Let’s say your just starting your company name which is called Yates Painting and your director competitor is Bates Painting, a company that’s been around for 20 years. Already there’s a problem because the names are similar. Now imagine you compound this confusion by choosing the same color that Bates uses, which is red. In effect when your employees are driving around red Yates Painting trucks, in the mind of the consumer they see BATES Painting. Why? They are used to seeing Bates Painting red trucks – you did nothing to distinguish yourself visually from your competition. Confused? So are your clients, because in their mind they’re already thinking of a company that’s been around for 20 years driving red trucks.
When you hire Graphic Zen to create your logo, we are also researching your competition to see what colors and other visual elements they are using. We do this so we can set you apart from your competition. Logo colors, fonts, and layouts all play a role in establishing your brand.
Sometimes all that’s needed is a refresh. Take Google’s recent change for example, by changing the font and colors, they have created a buzz and injected more energy into their brand.
Ready to distance yourself from your competition? Is it time to change or refresh your existing brand? Contact Us to find out how we can help.
