Thought for designers (& business owners)

Attention entrepreneurs/business owners: what business are you in? Attended a great business seminar today and was asked that question by one of the speakers. If you answered, “I’m in _____ business”, chances are that you are not as successful as you should be. The speaker challenged us to think that we were all in the “people business”. We need people (clients/customers) to survive and excel in our business. How we treat (service) those clients determines our success and growth as a business. Basic maybe, but true. What say you?