I’m extremely proud that Graphic Zen was chosen to create the new brand identity for the Meridian Chamber of Commerce. The project was very rewarding to work on, as I live and work in the Meridian community, and love my city. After initial concepts were created about 4 months ago, and in conjunction with direction from the logo selection committee, the final design is presented below:
The Chamber wanted to incorporate bold, dynamic colors, to reflect the change in the organization, and the “M” shape reflects the diversity and agility of the new 
Chamber. Additionally, the “ID” in Meridian is highlighted to identify the Chamber’s location in Meridian, Idaho, as opposed to the other Meridian cities in the United States.
The cityscape below the name was designed to honor the Chamber’s past, as a small agricultural community, acknowledge the present as we see new growth and change coming to our city, and the faded layer in the background represents the vision of the future of the city. It’s not used as a primary part of the logo – it was designed as an additional element to use when size and space permits. As an unexpected surprise, I see that the City of Meridian Police Department is utilizing the cityscape artwork as part of their branding for their police vehicles.
The logo was launched to the Chamber membership on January 20th at their noon luncheon. Very humbled and honored to be selected to create something for a great Chamber and great city.
