Thanks to Derrick Boles and his Stand Up America campaign for choosing us to create the new logo for their marketing and branding efforts.
Stand Up America has a primary mission to challenge, educate, inspire and mobilize community based organizations and leaders to “Stand Up “for community empowerment. Our goal is to provide collaboration opportunities, training, technical assistance and funding opportunities for underrepresented populations across America.
Graphic Zen’s job was to take the elements that Derrick envisioned for the Stand Up America logo, (map of America, organization name, Christian reference and “the pinkie) and incorporate into a logo that could be used for their ongoing awareness campaign. The pinkie is the first of five fingers that represent concepts in the Stand Up America campaign, in this case the pinkie represents “Courage”, as it only take the effort of raising your pinkie to take action and make a difference in your community.
After sketching a few concepts, I gradually developed this logo, using the elements described above to create the map of America. The rough font for “Stand” represents that we must stand where we are (circumstances/location) and be who we are. It also includes the Christian reference in the cross-like “T” in Stand. The five stars represent the five fingers that will be defined as the campaign goes on. The pinkie logo is represented and takes the place of the northeastern part of the U.S. while the rest of the organization name takes on the shape of the U.S.
A challenge to create, and very well worth the time!
