We were recently asked to review a logo and update it to a more modern and functional design. You can see the original design below:
This logo suffered from a lack of cohesion, poor type choice, and the unwarranted and often overused “swoosh” effects that have become common on too many logos. (I really think it’s a case of a designer trying to disguise a bad logo, or as they say “put lipstick on a pig”.)
Further, this logo would not lend itself to branding for company shirts and other promotional materials because by the time you reduced the size, the type would be rather small.
We took a look at the elements, agreed with the client that the color choices were fine, and began to process of creating a new logo for them. After a few prototypes we reached the final logo design, which is displayed below:
The result is a tight, well-defined logo that can be used on a variety of media, and most importantly, made the client very happy.
We were contacted by GameTime International founder, Derrick Boles, in January of 2012 to discuss potential web and logo design projects. It was in a later meeting that Derrick presented his then-current logo, and asked if we could update it. Derrick was hesitant about doing a logo redesign, because he designed the original logo and as he phrased it, “It’s my baby!”
That’s understandable when clients are very close to the projects and design many of the beginning materials for their company.
We took Derrick’s vision for the future of his brand, and updated the logo with new colors and lettering, keeping in mind the variety of materials this would be used on: web, print materials, promotional materials, etc.
The result is a modern logo that will help brand GameTime International as it continues their mission of mentoring to children and young athletes.
I think it’s amazing sometimes that people in the same line of work find themselves on a similar path. Kim Doyal, aka “The WordPress Chick” recently posted her manifesto after experiencing some “creative frustration” (my interpretation). She inspired me to create my own manifesto, which I’ve added here. It doesn’t matter if you’re the creative type or not, if something resonates with you like it did with me when I read Kim’s, then I encourage you to create your own. .
by Rudy Vaughn
I AM a Strong, Confident, Creative and Compassionate man. That’s who I was CREATED to be.
NO FUN, NO WAY.
I will CHOOSE the projects and clients that I want to work with.
I will CULTIVATE and DEFINE my purpose…and that’s how I will receive my income.
Being compensated for my talents is not asking too much. I am WORTH it.
I will always try to GIVE more. It surprises people and makes them HAPPY. LAUGHTER is much better when shared.
I ACCEPT responsibility for my circumstances. If I don’t like it, I can CHANGE it.
My CREATIVITY increases when I share it with others. I will SHARE more often.
I will SEEK THE GOOD in all situations, even if I have to look really, really HARD to find it.
Ambition, passion and creative fire need GASOLINE from time to time.
Alarm clocks have NO place in my life.
Exercise = energy. I KNOW there will be days when I don’t feel like it.
There are 24 HOURS in a day. I will NOT take that time for granted. Nor the PEOPLE in my life.
LIFE is not a competition, I allow myself to be the BEST I can be.
I will never stop LEARNING and setting GOALS for PERSONAL GROWTH.
My COMPASSION and GENEROSITY is not a sign of weakness.
I will find the ZEN in projects I am involved in.
I will express my APPRECIATION to family and friends for who they are in my life.
It’s OKAY to cheat on the diet once in awhile. That’s why chocolate tastes good…and pizza…and ice cream.
I will keep an OPEN MIND so that new OPPORTUNITIES I have not yet DREAMED about can find me.
I will FORGIVE those that have wronged me, because SOMEDAY I may need to be forgiven.
SOMETIMES it will hurt. I will get stronger.
FAITH and TRUST will guide me on this journey.
Being “STRANGE” can be normal. It depends on your point of view. I’m OKAY with that.
In myself, in my wife, in being INSPIRED by others (thanks WordPress Chick), it’s okay to CRY, there’s no such thing as TOO MUCH Monty Python, people are generally good, MASKS are only for Halloween, without CREATIVITY I am nothing, that a COLD BEER with friends in the summer creates memories, that I WILL get better at golf, I MAY have to edit this from time to time, I will RUN a four hour marathon, letting go of fear EMPOWERS me to succeed, that I really CRACK myself up at times, I am a “10”, in reading BOOKS with PAGES that are PAPER and not on a screen, that I will watch an F1 RACE in person, FAITH carries me when nothing else will, “Big Trouble In Little China” is a CLASSIC MOVIE, in TEACHING others, leadership is defined by two words, “FOLLOW ME” and YOU should create a manifesto of your own.
Very happy to announce our working partnership with Derrick Boles and the L.E.A.D.E.R.S.H.I.P. 1st for America organization. Leadership 1st’s mission is to engage, empower, educate and mobilize community based organizations through training, technical assistance and fund raising opportunities. We recently completed the first phase of their fundraising division, located at www.leadership1st.org. We’re now working on new logo designs for another division, Game Time International and hope to have those up soon for your viewing pleasure. 😉
Update: March 2014 – An updated version of this site was just finished. Proud to feature one of our latest clients: Heal-N-U Therapeutic Day Spa in Meridian, Idaho. We created this website to feature the spa services, including online booking and gift card purchasing. This spa specializes in not only the relaxing benefits of massage, it also emphasizes overall health with its caring, attentive staff. We look forward to future work on this site, when the owner expands to the next phase of her business plan. Check out the Heal-N-U site here!
Cleaning out some files for the new year, and ran across a handwritten sheet of inspirational thoughts gathered from various friends, sites and seminars. Thought I would share them with you as you plan for 2012. May it be your best year yet!
Have a mind open to everything and closed to nothing.
Be free of attachment.
You’re not able to give away what you don’t have.
There are no justified resentments.
Send blame out of your life.
Take responsibility for your life and situation.
Don’t die with your best music left in you.
You are not able to solve a problem with the same mind that created it. Change your point of view.
Love a person or thing for what they are, not what you want them to be.
Treat yourself as if you already are what you want to become.
You are no accident on this planet.
Wisdom is avoiding all thoughts that weaken you. Shift your thoughts to empowering ones.
Everyone is creative – so let yourself go and express yourself!
Merry Christmas and all the seasonal greetings that come with this time of year. As we look forward to 2012, Graphic Zen will be debuting a revamped website, (work continues on it now), and some new service offerings. In the meantime, we hope you enjoy the “snow” that is gently falling on our website. We thank all the clients, friends and associates for this past year, and wish you the very best for 2012.