November 1, 2015 | Graphic Zen

The latest client logo is for Jorene Batali, an Independent Scentsy Consultant. Scentsy is direct selling company that offers a variety of home and personal fragrance products, including scented wickless candles and decorative ceramic warmers, which together provide a safer alternative to burning wicked candles.

To create this logo I concentrated on a few core elements that Jorene suggested – bright colors, and her team name (Scentsy consultants and their downline, or team members, like to create unique and inspirational team names to distinguish themselves from other teams). Jorene’s team is known as Team “Dream Possible!” because she says when you dream your big goals, you should dream possible. In addition a butterfly was suggested as this is a personal symbol that holds importance to Jorene, because it symbolizes, change, growth, beauty, and freedom.

The butterfly icon/wings symbolize both the “dp” for her team name, “Dream Possible!” and can also be her initials, “JB”. This logo can support a wide range of colors, and still be identifiable, making it extremely flexible. As you can see by the sample images below, the logo can work as a single color logo, or as part of a multi-color design and is still effective. You can find out more about Scentsy by visiting Jorene’s website at https://jorene.scentsy.us/.

I was texting with a friend the other day who said he was glad my business was going well. Jokingly, I replied that my boss was a jerk (I’m self-employed) and that I was too hard on myself. He replied, “You should fire that guy.”

You know what? He was right. As I thought about it, I realized that there was no way that I could speak to an employee the way that I internally speak to myself sometimes, and if I did, the employee would either quit or sue me.

We all have an internal dialogue going on, and I’m not sure if it’s just a self-employed trait or the way that I’m wired, but that voice in my head never shuts up. I’m constantly critiquing, reviewing, analyzing, and monitoring my work. I noticed that in my case, that voice is a mostly negative fellow, and not the nice, forgiving and patient guy that outwardly speaks to people I work with.

Now I’m more aware of the feedback that I’m giving myself. If it’s negative, I stop and think about why I’m thinking that way, and then I’ll reframe the incident in a more positive way. It’s only been a couple of days, and the results have been good. I’m less angry at myself and as a result have been way more productive. Nice bonus there.

So I’m sorry voice in my head. Your performance isn’t what we’re looking for at Graphic Zen so I’m going to have to let you go.

My advice? Give it a try and give yourself a break. You’re worth it.

Working with a designer.

Define the project.
Basically, this means telling the designer what you need (logo, website, etc.), so that it can be accomplished.

Define the budget.
Don't be afraid to talk money. Designers are used to working within time and budget constraints. Having a budget helps a designer plan the project to provide the best possible solution for your needs.

Trust the process.
To find a solution everyone must first understand the problem. Good designers go beyond the surface "widgets and gadgets", to define and explain your problem. Avoid those who like to speculate.

Embrace Flexibility.
We're in this together, so make sure you hire individuals or teams that you can work with, argue with and then laugh with over a tall beverage.

So go ahead and contact us. Let’s see if we’re a good match.

Logo Design: Dream Possible!

Watch That Self-Talk Boss.