Finally got the video edited and up for those interested in seeing the Victory Viper logo we designed and painted on the Victory Charter School wall. Pretty cool to be able to “go big” with one of our designs. The project took two days to paint, for those keeping score at home. For those interested in the music, the song is “Tu Meri” by Asian Dub Foundation. Dig it.
Recently our Graphic Zen site got hacked. Why people do it, I’ll never know. What I do know is that the Graphic Zen site was gone, the WP database was hosed and two years worth of work, blog posts, images, etc. was down the drain, right? Wrong. Thanks to WP Twin which we’d run only a few days earlier, our entire site was backed up and we were able to restore everything. To see a demo video on how this site can save you from pulling out your hair and screaming at the walls, click the image above and then buy your copy today. It’s a time saver and a lifesaver.
In order to establish a strong business brand, you need to create a strong business image. The image you create will be used by potential customers or consumers to assess their own expectations about your company. There is a crucial moment in every marketing strategy aimed at attracting the customers’ attention to your product or service, through your company image and brand.
From the beginning, you want to create a positive image on your customers. This will help ensure that you are among the top of their list when choosing between your product or the competition. This is just the initial phase and eventually the confidence of your customers on your brand will soon come into play.
Creating a Professional Logo
Your logo is an extension of your brand – a communication tool to identify your company to clients. So, it should be able to capture and reflect the nature of your business at its most basic level. Identity and reputation (which is defined by your customers) should be taken into consideration also.
As a reflection of your company, your objective should be to design a logo with a professional touch because it is what creates the initial impression on the mind of the consumers. These first impressions are almost always impossible to undo, so you cannot risk coming up with a mediocre design.
As simple as it may sound, designing a logo is an intricate process, which is why you need a professional designer to help realize your vision and visualize your business concepts. Among the elements that must be considered and combined effectively are colors, shapes, light, space, and so much more. A professional graphic designer should discuss these elements with you, so that you can create a consistent design for your logo that reinforces the message that your company is trying to convey. In fact, most businesses (big or small) allot an investment for this and you should as well.
Business Input Into The Design
Just because you leave the designing job to the hands of the logo designer, this does not mean that as the business owner you are eliminated from the process. This is your business and it is your vision, and a good designer will involve you in the logo creation process.
The logo design process involves gathering information about your company that will be utilized by the designer in coming up with the design. Usually, a brainstorming of ideas is an essential step to take before jumping into the actual design process. It’s a symbiotic process – you can share your business input to the designer for them to translate into a graphic representation of your ideas, while they can propose design elements that will jive with your business identity.
Image is such a vital element in the business brand, which is why your main objective should be creating professional designs that are going to last.
When dealing with the technical and creative aspect of graphic design/marketing strategy, often the challenge is to produce creative ideas. The key here is to stimulate your brain so that creative thoughts can be crafted that will make your brand stand out and still maintain that professional image.
Here are some tips you can try to squeeze out those creative juices:
1. Spend time reading to be able to get inspiration from various reading materials.
2. Search the web and observe various sites you visit. Look at how the design was produced and what kind of reaction it elicited on you.
3. Ask your employees or other staffs for ideas. You can turn a small idea and develop it into a valid design concept.
4. Don’t reject any ideas at this point, even if they don’t seem right. Get your ideas down on paper and you can eliminate or refine them later. At this point you are just trying to get your brain in motion.
5. Make it fun! Sure, you can take it seriously, but if your “creative meeting” is conducted like a college final exam, I doubt it’s going to produce many creative ideas.