Website tip #1.

This should be a no-brainer, own your domain name! We’ve recently been involved with projects with clients who let other designers or webhost providers register their domain name “as a courtesy to them”. Great – what happens when you want to switch providers or the designer who used to do your work goes out of business, leaves town, or just won’t return your call? You let someone else have control of your intellectual property and now you are going to have a hard time getting it back.

On one of our projects the client had to secure a new domain name – which sucks for them because all of their collateral material, (cards, letterhead, brochures, etc.) were branded with the old domain name. Luckily the site is down because the server is gone but what if it wasn’t? You would have your customers going to your old site, with outdated info and not much you could do about it.

So the key lesson here is register your own domain name – you own it, you control it. If you need to change webhost providers it’s a simple case of updating the nameservers. It doesn’t take a lot of time to register a domain, the expense is relatively small (especially if you register for multiple years) and it might save you a big headache down the road. Any questions feel free to contact us!

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