Project: She's Smokin' BBQ

We were hired by She's Smokin' BBQ to create a logo for their new venture, which is reviewing barbecue equipment and gadgets online, primarily through their YouTube channel. She's Smokin' BBQ also plans to share BBQ recipes and review sauces, rubs, and other BBQ essentials online.

The logo is designed to invoke a sense of femininity (their host is female) by the flame, which can also be interpreted as hair, but not too "girlie" so the BBQ dudes would still be happy to wear a t-shirt or hat with the logo on it.

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