Project

Empower Boise is an experiential training seminar that guides individuals to be more effective in the personal and professional lives.

We were asked to create a new logo and website that would help them launch a new phase of their training. The new website gives Empower the ability to take and track online registrations, which has made the administration of the seminar much easier to manage.

The “before” logo had many elements going on. One important element to the client was the starfish, which is a symbol of the seminar training. We kept the starfish and incorporated it into the “o” of the logo, and utilized a stronger font to give emphasis to the word “empower”.