Design inspiration

Was asked by a friend the other day over coffee how we get ideas for clients, or what is the process that leads us to create a design for the client. This quote below from Paul Rand is a great summary and description of what I sometimes call ‘creating order out of chaos.’

“The designer does not, as a rule, begin with a preconceived idea. His idea is the result of subjective and objective thought, and the design a product of the idea. In order, therefore, to achieve an honest and effective solution he necessarily passes thought some sort of mental process … Consciously or not, he analyzes, interprets, translates … He improvises, invents new techniques and combinations. He coordinates and integrates his material so that he may restate his problem in terms of ideas, pictures, forms, and shapes. He unifies, simplifies, eliminates superfluities. He symbolizes … abstract from his material by association and analogy. He intensifies and reinforces his symbol with appropriate accessories to achieve clarity and interest. He draws upon instinct and intuition. He considers the spectator, his feelings and predilections.” ~ Paul Rand

Or we could sum it up in one sentence from Michelangelo, “I am still learning.”

Meet our new team member!

Graphic Zen would like to welcome Richard “Chad” Villapando to our development team. Chad is a talented and experienced website coder and will be one of the lead developers for our web division. He’s developed a wide range of websites using HMTL, CSS and WordPress including sites for start up companies and small businesses. Chad also specializes in designing graphics with Photoshop and User Interface coding with CSS/ HTML for website development projects.

Chad also brings some experience in flash animation, domain name registration, webhost management, Joomla,  Dreamweaver and search engine optimization.

You can reach Chad via email at [email protected].

99 FREE Product Creation Tools

Looking to save some money on product creation tools? This guide will show you where to get photo editing software, PDF converters and editors, form fillers, image editors, background makers, logo generators, word processors, spreadsheets and more!

We used to sell this guide, now we’re going to be giving it away on our site. Download it here..