New logo created for Dolan Gadoury, whose Quantum Transformation company is assisting people the world over in the areas of personal and business development. Because of Dolan’s interest in Eastern philosophy we incorporated some of those elements into the logo design, which Dolan commented on:
The logo you have come up with is awe inspiring. The orange you used is a sacred orange in the Hindu and Buddhist religions, worn by yogis and monks, it very much resonates with me.
We are looking forward to collaborating on some other upcoming projects for Dolan and his clients, which are immensely exciting as they create value and serve to inspire others. Namaste.
Please tell us how to fix our sucky logo. Excuse me? That was how the conversation began with a potential client (who did end up hiring us to “spice up” their logo). The client wanted us to review their current logo and tell them what was wrong with it and wondered if it could be fixed. They had certain elements that they liked and wanted to retain, but were open to suggestions as well. That got us to thinking – are there other people that would like a logo review? If you would like a free logo review, feel free to contact us at [email protected] and we’ll take a look at your logo, ask you a few questions, and give you our opinion if it could be “improved”, or if it’s better to start over.
The latest logo designed by Graphic Zen for PopFury.com. PopFury is a review/opinion site dedicated to art, music, design, film, food & spirits, technology, and video games. We are also working on the website design for this project, which is scheduled to launch August 1. UPDATE: Site is now live at www.popfury.com.
Our goal was to create a logo that conveyed “anger/frustration” in a playful way, and per our usual goal, crossover to a variety of medium (print, web, t-shirts, etc.)
Note: PopFury has already created a basic CafePress store – located at www.cafepress.com/popfury.
Adding to the design brand by offering Graphic Zen designed items. Shown here is this Graphic Zen designed t-shirt – for “Supergenius Industries”. We draw inspiration from classic Looney Tunes cartoons, cult movies and the silly and strange. We’ve added a few more designs to the collection and you can check them out by clicking here.
Your logo is an extension of your brand – a communication tool to identify your company to clients. So, it should be able to capture and reflect the nature of your business at its most basic level. Identity and reputation (which is defined by your customers) should be taken into consideration also.
As a reflection of your company, the designer’s objective should be to design a logo with a professional touch because it is what creates the initial impression on the mind of the consumers. These first impressions are almost always impossible to undo, so you shouldn’t risk a mediocre design.
As simple as it may sound, designing a logo is an intricate process, which is why you need a professional to help realize and conceptualize a workable logo solution. Among the elements that must be considered and combined effectively are colors, shapes, light, space, and type.
The Design Process
The logo design process involves gathering information about your company that will be utilized by the designer in coming up with the design. Here at Graphic Zen, we use a brainstorm session to sketch ideas as an essential step to take before jumping into the actual design process. It’s a refining process – we create initial drafts of the logo, and utilize design elements that will connect with your business identity. Once a logo concept is agreed upon and the final design is created, color, usage details, and business templates (calling card, letterhead, etc.) can be created.
As we go about our business of logo and web design, we occasionally receive calls from people asking about website redesign. If you own a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to consider:
Are you thinking of a redesign just for the sake of it? If you answered yes to that question, it is not yet the right time to do a redesign. Remember, a design serves a specific purpose. Make a list of the pros and cons of getting a redesign. You’ll likely find the core of what is lacking in your current site. Can it just be added to your existing site without a redesign? Cool, you just saved time and money.
On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned (or takes f-o-r-e-v-e-r to load). If this is your case, here are some points to ponder before doing a redesign.
Redesigning your website is like doing a remodel on a house. Your website loses its current identity (for the better or worse) and your regular visitors might not recognize your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site.
Check out your competition. Notice I didn’t say copy your competition. You are different, so choose a different design. Can you incorporate certain similar elements like your competition’s website? Sure. But if you want to innovate, you gotta design. That goes for logo design too.