Rudy Vaughn – Graphic Zen

Oculus Underwriters

December 17, 2023May 24, 2023 by Rudy Vaughn

Oculus provides insurance solutions for the small commercial market. We see insurance differently. Oculus combines data, analytics, technology, and underwriting expertise to deliver bespoke solutions for brokers and profit for their (re)insurers. Oculus’ experienced insurance professionals create expertly built products that benefit and protect consumer businesses.

Oculus wanted a futuristic portal style icon incorporated into their logo. The logo looks good as a single color option and also has a color gradient version. Combined with the simple and clean typeface that was selected, the client was extremely happy with the outcome.

Pro Ally

December 17, 2023September 30, 2022 by Rudy Vaughn

ProAlly is dedicated to ensuring that Allied Health practitioners can choose to continue their practice. Their focus is the removal of obstacles preventing these crucial members of our healthcare industry from providing care to their patients.

Their values are:

Bravery – Using the courage to face situations as they are – not as we want them to be
Rationality –Approaching problems with reason
Authenticity – Being true to ourselves and our values
Visionary – Looking ahead to the opportunities and obstacles in the future
Empathetic – Exercising a deliberate effort to understand others’ points of view

ProAlly wanted a logo that represented a shield but in an abstract fashion. We provided a few initial concepts, and after review, the client chose this almost finished design. After a few color adjustments, the client gave the final logo the green light, and we began the development of their website.

Wyvern Underwriters

December 17, 2023July 22, 2022 by Rudy Vaughn

Wyvern Underwriters specializes in offering bespoke insurance solutions, complemented by a variety of flexible product options. Their commitment to superior customer service is underscored by a team of expert underwriters who collectively boast over 80 years of experience and in-depth product knowledge.

We used a rounded serif font to compliment the old-world Irish Wyvern dragon crest.

Willingham’s World Champion BBQ

December 17, 2023April 26, 2021 by Rudy Vaughn

Oh man, do I love barbecue. To me, a good day is a pulled pork sandwich with BBQ sauce and slaw, with a good beer (optional). I don’t always have a beer with my BBQ – don’t judge me. So when the chance came to do a brand refresh and a new website for Willingham’s World Champion BBQ, of course, I said yes. Based in Memphis, Tennessee, Willingham’s has been making barbecue sauces and rubs for over 40 years and winning major BBQ competitions as well. The new logo design reflects the winning history of the brand and is designed to work on all packaging, bottles, t-shirts and other merchandise. The website has a cleaner look and features an easier ordering process. If you’re a fan of barbecue and love to cook, I urge you to give Willingham’s a try – you won’t be disappointed.

Capital Matrix

December 19, 2023April 20, 2021 by Rudy Vaughn

Capital Matrix is a private, non-profit corporation licensed and regulated by the U.S. Small Business Administration to administer the SBA 504 loan program. They help business owners with real estate and equipment financing so they have the chance to grow and thrive.

Capital Matrix wanted a new logo and website after almost 40 years of using their past logo. I wanted to create a simple icon representing the large and small businesses they help. Through a process of sketching, I eventually settled on the three lines that represent an abstract 3d perspective of buildings. The client selected the green color as they wanted to move away from the gold and black colors.

SteinCraft Logo Project

March 12, 2020 by Rudy Vaughn

We just finished this new identity for a custom cultured marble and solid surface company in Idaho. We’re having fun creating the marketing message and strategy that will accompany the forthcoming website.

A great logo is just the first step in creating an all-around brand strategy that will attract clients, get them to engage with you and commit to buying your product or service. When you don’t have a plan for your marketing, you drain your resources and waste time and money.

If you’d like to see what we can design for you please contact us.

Tu Es Belle Skin Studio Logo

December 19, 2023November 15, 2019 by Rudy Vaughn

I had the pleasure of working with this new business out of Federal Way, Washington, and creating their new logo. I’m often asked how I can collaborate with clients that I’ve never met “face-to-face”. Well, technology certainly helps with that – video conferencing, Zoom, etc., but in this case, it was simply speaking a couple of times on the phone, the rest was communicated via email. Most importantly, the client did a great job of communicating in the early stages of the project. First, by filling out the logo questionnaire, and second, by communicating changes during the first two rounds of concept designs.

Listening to the client (and reading the answers provided in the questionnaire) makes it easier to understand what the client wants to achieve. Then, as a designer, it’s my job to interpret that into concepts that work across all areas of the business. Super fun project and a great client to work with.

If you’d like to see what we can design for you, please get in touch with us.